Thoughts on the future of customer support, and the craft of building it.

The customer feedback tools worth shortlisting in 2026, grouped by what they do, and how to pick one that turns feedback into shipped product.
Jun 23, 2026

The main types of customer feedback survey, the questions that earn honest answers, timing that lifts response rates, and templates to copy.
Jun 18, 2026

Why B2B SaaS teams leave Zendesk in 2026, the ten alternatives we'd actually shortlist, and a migration playbook covering data export, contract exit, and the parallel-run window.
May 26, 2026

A practical guide to building an AI-powered help center that auto-updates from your Linear issues, GitHub commits, and past support conversations to deflect up to 60% of tickets.
May 21, 2026